Report by Goldman Sachs (2024)
O AI narušující lidskou důvěru (2024)
While the presence of the term “Artificial Intelligence (AI)” in a product description may be viewed as a sign of that product having advanced capabilities and features, it may also trigger fear and concern among consumers. Therefore, this study explores the impact of inclusion (vs.exclusion) of the “Artificial Intelligence” term in goods and service descrip-tions on consumers’ purchase intentions. It also examines the mediatingrole of emotional trust and the moderating role of perceived product riskin this relationship.
https://www.tandfonline.com/doi/full/10.1080/19368623.2024.2368040#abstract
